Occasional Thoughts on Educational Technology and Life by Judy Brophy

Thursday, August 23, 2012

Those Heineken Beer Songs

Those Heineken beer folks have a great way of picking out the odd tune, one that makes you look up from ignoring the ads and just grabs you.

Recently they resurrected a BollyWood extravaganza song from a 1965 movie, Jaan Pehechaan Ho. While not an unknown quantity (the YouTube video has more than 1,700,000 view) it was probably new to most Heineken
imbibers and to many other Western audiences as well.

In their most recent ad the music is Love Letter by Clairy Browne & The Bangin' Rackettes
A rockin,  bruising deepthroated Clairy belts out “I’m gonna write what I want you to do to me in a letter”  The group got together in 2009. So this has to be a huge bump for them. In fact, under the video one fan comments:
Heineken is horrible beer but their commercial did lead to me buying this album :) So it's not a total loss.
And they are good.

Looking forward to the next Heineken discovery.

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